Special Offer
- Format
- Static, Video
- Category
- Value & Offer
- Stage
- BOF
- Requires
- Product photo
What is it
An ad built around a deal, whether a discount, a BOGO, a coupon bundle, or a big stat, where the number is the largest thing on the canvas. The product is there to answer "off what?", and the number is the actual pitch. It changes the buyer's question from "do I need this?" to "I can't pass this up," which is what moves people who were already on the fence.
What makes it work
Make the number the hero
Not the logo, and not the product. If someone squinting at the thumbnail can't read the deal, the number isn't big enough. A discount hidden in a corner reads like you're embarrassed by it.
Read in order: number, product, trigger
The eye goes to the math first, then to the product to see what the deal applies to, then to the line that says why to act now. Build the layout so it's read in that order.
Choose the frame that fits your margin
Strong margin: a straight percentage. Want a higher order value: a bundle or "2nd item 50%." Impulse or gifting: FREE or BOGO, drawn as an equation so there's no mental math. Premium or B2B: a pain-stat instead of a price cut, because a discount would cheapen the product.
Use one urgency trigger
A deadline, a scarcity line, or an exclusivity gate, but only one. Stacking three urgency claims that look fake damages trust faster than it creates urgency.
Protect perceived value on premium products
Dark, warm, elegant styling lets a luxury brand run a discount without looking like a clearance bin. The offer is loud; the aesthetic stays expensive.
Every number is a regulated claim
In the EU, a "was" price must be the lowest price charged in the previous 30 days, "up to X%" has to be achievable on real stock, and "almost sold out" or "ends tonight" has to be true. Only use real ratings on trust badges. A fake anchor isn't a creative choice; it's an unfair commercial practice.
The offer goes first and stays
Price, discount or bundle visible in the first two seconds, and ideally pinned on screen the whole time. If someone sees only one frame, it should be the deal.
Show what they get
The shaker, the recipe book, the three bottles. People discount a number and trust a picture, so lay out the actual items rather than describing the value.
Give it a clock
A countdown, 'today only,' a seasonal end date. Without a deadline it's just a price, and a price can be thought about tomorrow.
Kill the last objection
Free returns, money-back guarantee, ships tomorrow. They're one click from buying, so hand them the reason they were about to hesitate over.
Keep the energy up
Faster cuts, higher BPM, bold type, movement even in a graphics-only ad. The ad has to feel like something is expiring.
Reference 1

AI Edit Master Prompt
Using the attached image as the layout reference: keep the bright purple background with lighter radiating sunburst lines, a large, appetizing product centred in the upper two-thirds with small crumbs flying around it, a line of bold white text beneath the product, and a bright pink banner along the bottom with a massive white discount number on one side and a few lines of white text on the other. Replace the product with {YOUR PRODUCT} and the purple with {YOUR BRAND COLOR}. Set the line under the product to "{THE HOOK}", the number to "{THE DISCOUNT}", and the banner text to "{WHAT IT APPLIES TO}*".
(For right-to-left languages, keep the mirrored layout so the number reads naturally.)Reference 2

AI Edit Master Prompt
Using the attached image as the layout reference: keep the split layout with a lifestyle photo of a person focused at a laptop in the top half and a plain white bottom half, a bold two-line white headline and a small logo over the photo, four product renders in different colors overlapping the split, a line of small benefit text separated by dots, a large black pill-shaped button, and a small star rating line at the bottom. Replace the renders with {YOUR PRODUCT IN FOUR COLORS}, the photo with {YOUR USE CASE}, and the logo with {YOUR LOGO}. Set the headline to "{THE BENEFIT}", the benefit line to "{THREE PROOF POINTS}", the button to "{THE OFFER}", and the rating line to "{YOUR REAL RATING}".Reference 3

AI Edit Master Prompt
Using the attached image as the layout reference: keep the moody, warm close-up of a hand wearing the jewelry against dark fabric, with elegant thin yellow serif text in the lower right: a smaller offer line, a massive discount number beneath it, and the logo with a small spaced-out tagline below. Replace the jewelry with {YOUR PRODUCT} and the logo with {YOUR LOGO}. Set the offer line to "{THE UPSELL CONDITION}" and the number to "{THE DISCOUNT}".Reference 4

AI Edit Master Prompt
Using the attached image as the layout reference: keep the soft pink-to-white gradient background, a left-aligned text column with a small logo, a red caps line, a massive red dollar figure, an outlined box with caps text, and a small asterisk footnote, with fanned stacks of clothing in pinks, reds and blues framing the right side and bottom edge. Replace the clothing with {YOUR PRODUCT RANGE} and the logo with {YOUR LOGO}. Set the caps line to "{THE EXCLUSIVITY GATE}", the figure to "{THE DOLLAR VALUE}", the boxed text to "{THE OFFER TYPE}", and the footnote to "{THE CONDITIONS}".Reference 5

AI Edit Master Prompt
Using the attached image as the layout reference: keep the dark grey background with a subtle vignette, a grey caps event line at the top, a massive two-line headline in white and bright red, two products side by side in the centre, a white plus sign beneath them, and a third product inside a glowing green outlined box with a hand-drawn arrow pointing to a "$0" label and a tiny shipping line beneath. Replace the products with {YOUR PRODUCT}. Set the event line to "{THE EVENT}", the headline to "{THE DEAL}" / "{FREE}", the price label to "{THE FREE ITEM VALUE}", and the small line to "{THE EXTRA PERK}".Reference 6

AI Edit Master Prompt
Using the attached image as the layout reference: keep the pale lavender background, a large bold two-line dark statement, a beige rectangular highlight block with a subtle offset shadow containing a massive number, three lines of continuation text with one bold phrase on a white highlight, and a small dark navy pill button at the bottom. Set the statement to "{WHO AND WHAT}", the number to "{THE PAIN STAT}", the continuation to "{WHAT IT'S WASTED ON}", the highlighted phrase to "{THE REPETITIVE TASK}", and the button to "{THE RECLAIM CTA WITH YOUR BRAND}".Reference 7

AI Edit Master Prompt
Using the attached image as the layout reference: keep the plain light grey background, a centred two-line headline with the second line bold and ending in an ellipsis, a small star rating line beneath it, the product large in the centre with a thin hand-drawn line pointing to one detail with a tiny label, and a bold two-line offer at the bottom with a smaller caps line beneath. Replace the product with {YOUR PRODUCT}. Set the headline to "{THE SCARCITY HOOK}", the rating to "{YOUR REAL RATING}", the detail label to "{THE KEY FEATURE}", the offer to "{THE BOGO}", and the line beneath to "{WHAT IT APPLIES TO}".
(Only use a scarcity hook if it's true.)Reference 8

AI Edit Master Prompt
Using the attached image as the layout reference: keep the flat near-black background with no imagery or graphics of any kind, a heavy condensed all-caps headline in off-white set on three centred lines occupying the upper middle of the frame with tight leading, and beneath it a three-line centred subhead in light regular-weight sans-serif at roughly a quarter of the headline size, with one qualifying figure inside it picked out in a warm accent colour while the rest stays off-white. Generous empty space above the headline and across the whole lower half. Set the headline to "{THE BOLD OFFER STATEMENT}" and the subhead to "{THE QUALIFYING CRITERIA INCLUDING {THE THRESHOLD FIGURE}}", with {THE THRESHOLD FIGURE} in the accent colour.Reference 9
AI Edit Master Prompt
Produce a {DURATION} vertical 9:16 aesthetic POV product demonstration ad for {PRODUCT}. No dialogue.
Generate the following sequence:
The Introduction: A first-person POV shot holding the {PRODUCT_PACKAGING} in the foreground against a stunning, bright {LIFESTYLE_BACKGROUND} (e.g., a sunny beach or scenic overlook).
The Preparation: Quick jump cuts of a hand opening the {PRODUCT_PACKAGING}, using a scoop to extract the {PRODUCT_SUBSTANCE} (e.g., a vibrant powder), and dropping it into a clear {MIXING_VESSEL} filled with {BASE_LIQUID}.
The Mix: A quick cut to the {MIXING_VESSEL} being capped and vigorously shaken, showcasing a satisfying {VISUAL_TRANSFORMATION} (e.g., the liquid turning a rich, colorful hue).
The Final Product: A final, steady shot holding the freshly prepared {MIXED_BEVERAGE} up against the beautiful {LIFESTYLE_BACKGROUND} to emphasize the vibrant color and refreshing appeal.
Assemble: A fast-paced, highly aesthetic jump-cut edit. Focus entirely on the tactile, satisfying preparation process and the vibrant visual of the product. Use the scenic outdoor background to establish a premium, healthy lifestyle vibe without needing any complex storytelling.
Text Overlay: A bold, static {OFFER_TEXT} (e.g., "RECEIVE 20% OFF YOUR FIRST ORDER") banner positioned at the top of the screen, remaining consistently visible for the entire duration of the video.
Audio: An upbeat, trendy, high-energy {SOUND_BED} (e.g., summer electronic dance pop) that drives the rhythm of the jump cuts and matches the bright, outdoor aesthetic. No voiceover.
End Card: No dedicated end card; the video concludes naturally by holding on the final lifestyle shot of the prepared drink.Reference 10
AI Edit Master Prompt
Produce a {DURATION} vertical 9:16 static promotional offer ad for {PRODUCT}. No dialogue.
Generate the following sequence:
The Offer Display: A single, continuous static graphic featuring a {PRODUCT_BUNDLE} (e.g., three bottles of product) arranged alongside a set of {BONUS_GIFTS} (e.g., a shaker cup, a recipe booklet, and a mystery gift box) against a bold {BACKGROUND_COLOR} background.
Assemble: A continuous, single-shot graphical edit with no camera movement or cuts. The visual is entirely static except for a {DYNAMIC_URGENCY_ELEMENT} (e.g., a rapidly ticking countdown timer) at the bottom of the screen.
Text Overlay: Massive, high-contrast {OFFER_HEADLINE} (e.g., "BUY 3 GET 3 FREE GIFTS") dominating the top third of the frame. A running {COUNTDOWN_TIMER} is anchored at the bottom to drive immediate action.
Audio: An upbeat, driving {SOUND_BED} (e.g., energetic electronic or pop track) to create a sense of excitement and urgency. No voiceover.
End Card: No dedicated end card; the video loops continuously on the static offer graphic as the timer counts down.Reference 11
AI Edit Master Prompt
Produce a {DURATION} vertical 9:16 ASMR product showcase ad for {PRODUCT}. No dialogue.
Generate the following sequence:
The Hook: An extreme macro shot of {PRODUCT_LIQUID} splashing dynamically around the {PRODUCT_BOTTLE}, followed by a satisfying close-up of the liquid pouring into the bottle's neck against a {BRAND_COLOR} background.
The Unboxing & Details: Quick, rhythmic cuts of a {PRODUCT_BUNDLE} (e.g., three bottles) nestled in {PACKAGING_MATERIAL} (e.g., crinkle paper). A hand pops open the {BOTTLE_CAP} and playfully packs the bottles into a shipping box.
The Pour: A close-up shot panning across the {PRODUCT_LABEL}, highlighting {KEY_INGREDIENTS} and {BENEFITS}. The video ends with a satisfying, ASMR-focused pour of the {PRODUCT_LIQUID} into a small {SERVING_VESSEL} (e.g., a shot glass) while the remaining bottles sit in the background.
Assemble: A fast-paced, high-energy ASMR edit. Rely on quick jump cuts, crisp macro photography, and dynamic liquid motion to create a highly sensory, visually stimulating experience without needing a human presenter.
Text Overlay: A bold, static {OFFER_HEADLINE} (e.g., "BUY 2, GET 1 FREE") prominently displayed in a high-contrast box at the top of the screen. Dynamic, popping text displaying a {SAVINGS_AMOUNT} (e.g., "SAVE $74") appears throughout the middle cuts.
Audio: A rhythmic, fast-paced sequence of satisfying {ASMR_SOUND_EFFECTS} (e.g., liquid splashing, popping caps, crinkling paper, tapping, and pouring) that perfectly sync with the visual cuts, layered over a very subtle, upbeat {SOUND_BED}. No voiceover.
End Card: No dedicated end card; the video concludes naturally on the final pouring action. The text overlay swaps to display a clear {WEBSITE_URL} and {CALL_TO_ACTION} centered on the screen.Reference 12
AI Edit Master Prompt
Produce a {DURATION} vertical 9:16 promotional ad for {PRODUCT} combining UGC and studio graphics.
Generate the following sequence:
The Hook: A playful, engaging UGC-style shot. Two {PROP_HANDS} (e.g., tiny plastic hands) are seen patting a vibrant {PRODUCT_ITEM} (e.g., a blue silk pillowcase). A bold text overlay reads: "I SCREAMED when I saw this deal is only for 24 hours".
The Offer (Graphic): A polished studio graphic featuring the {PRODUCT_ITEM} on a white pedestal against a {DREAMY_BACKGROUND} (e.g., pink clouds). Bold text displays the {DISCOUNT_OFFER} (e.g., "55% OFF") and {KEY_BENEFIT_1} (e.g., "Protect Collagen"). The original price is crossed out, showing the {SALE_PRICE}.
The Problem & Solution (UGC): Cut to a {MODEL} waking up in bed, looking frustrated with {PAIN_POINT} (e.g., sleep wrinkles). Cut to a shot of {PRODUCT_PACKAGING}. Cut back to the {MODEL} now happily holding a {PRODUCT_ITEM} (e.g., a black silk pillowcase), highlighting the {DESIRED_RESULT} (e.g., "Now I wake up refreshed and glowing").
More Benefits (Graphic): Return to the studio graphic setup. The {PRODUCT_ITEM} changes pattern (e.g., to marble), and the text updates to {KEY_BENEFIT_2} (e.g., "Prevent Hair Damage"). The {PRODUCT_ITEM} changes color again (e.g., to green), and the text updates to {MATERIAL_INFO} (e.g., "100% Mulberry Silk").
The Tactile Shot & CTA: A close-up UGC shot of a hand gently running across multiple {PRODUCT_ITEMS} to emphasize the soft texture. A final text overlay and voiceover reiterate the {DISCOUNT_OFFER} and urge viewers to "grab yours before they sell out."
Assemble: A dynamic blend of relatable, lo-fi UGC footage and polished, high-contrast studio graphics. Use the graphics to clearly state the offer and benefits, while the UGC provides the emotional hook, social proof, and tactile demonstration.
Text Overlay: Use a mix of dynamic, pop-up text for the UGC sections (syncing with the audio) and bold, static, pill-shaped text banners for the studio graphic sections.
Audio: An energetic, slightly dramatic AI-style {VOICEOVER} layered over a fast-paced, trendy {SOUND_BED}.
End Card: No dedicated end card; the video concludes with a quick final shot of several {PRODUCT_BOXES} stacked together as the voiceover finishes its call to action.