Steal Those AdsAd Archetype Library
All archetypes

News & Advertorial

Format
Static
Category
Social Proof
Stage
TOF
Requires
Prompt only

What is it

An ad built to look like a news article, magazine feature or review — masthead, headline, byline, article typography — so the claim reads as coverage rather than a pitch. The product sits inside the layout as if a journalist chose to write about it.

What makes it work

  1. The masthead does the work before anything is read

    A logo bar at the top, caught in peripheral vision, is what shifts the brain from ad mode to news mode. Everything below it inherits that framing.

  2. Write the headline like a reporter, not a marketer

    Third person, curiosity gap, no CTA. "Shoppers rave over the £19 hack" reads as a story. "Buy now and save 20%" breaks the illusion in one line.

  3. Add the article furniture

    Byline, timestamp, nav tabs, a category label, a blue or red hyperlink in the body text. These small signals are what tip a graphic into a page.

  4. Match the outlet's status to the price tier

    Everyday impulse product, tabloid energy. Premium product, glossy or business title. A luxury masthead over a $9 item curdles the halo into something that reads fake.

  5. Ground the product photo

    This is the one element that must look real rather than rendered — a studio or in-context shot. A floating cutout inside an article layout collapses the whole thing.

Reference 1

Reference 1 example

AI Edit Master Prompt

Using the attached image as the layout reference: keep the light background with a framed article card inside a thick black border, a masthead bar at the top with a menu icon, a bold italicised quote headline beneath it, a triptych of three photos of different people using the product, a logo block below them, the product overlapping the bottom left corner of the frame, and a black banner across the base with a price line and a row of small logos. Replace the photos with {PEOPLE USING YOUR PRODUCT} and the product with {YOUR PRODUCT}. Set the masthead to "{YOUR OUTLET}", the headline to "{THE QUOTE}", the logo block to "{YOUR BRAND}", and the base banner to "{THE PRICE LINE}" with your own earned logos.

Reference 2

Reference 2 example

AI Edit Master Prompt

Using the attached image as the layout reference: keep the soft blurred gradient background with a vertical white article card centred and casting a drop shadow, a black masthead bar at the top with a menu icon and a search icon, a bold serif headline in quotes beneath it with the key phrase highlighted in yellow marker, and a large square photo of the product on a saturated background filling the lower half. Replace the product with {YOUR PRODUCT}. Set the masthead to "{YOUR OUTLET}" and the headline to "{THE EDITORIAL CLAIM}".

Reference 3

Reference 3 example

AI Edit Master Prompt

Using the attached image as the layout reference: keep the clean white mobile article layout with a large wordmark centred at the top beside a menu icon, a small category label, a bold two-line headline, a thin divider, a line of body text beneath it, and a simple studio product photo filling the lower half on a light grey background. Replace the product with {YOUR PRODUCT}. Set the wordmark to "{YOUR OUTLET}", the category to "{THE CATEGORY}", the headline to "{THE ROUNDUP TITLE}", and the body line to "{WHAT IT DOES}".

Reference 4

Reference 4 example

AI Edit Master Prompt

Using the attached image as the layout reference: keep the vertical split with a close-up photo of the product in use on the left and a white editorial column on the right, the wordmark in the top left corner, and in the column a small category label, a large serif headline in three or four lines, and a short subline beneath it. Replace the photo with {YOUR PRODUCT IN USE}. Set the wordmark to "{YOUR OUTLET}", the category to "{THE CATEGORY}", the headline to "{THE TREND HOOK}", and the subline to "{THE AVAILABILITY LINE}".

Reference 5

Reference 5 example

AI Edit Master Prompt

Using the attached image as the layout reference: keep the full news-site layout: a masthead bar with a menu icon top left, a split photo pair across the top with a small grey caption strip beneath it, a row of coloured navigation tabs, a bold black headline, an italic subheadline in quotes, a byline, and a paragraph of body text containing a coloured hyperlink, with a product photo below. Replace the photos with {YOUR PRODUCT IN USE} and {THE RESULT}. Set the masthead to "{YOUR OUTLET}", the nav tabs to "{SECTION NAMES}", the headline to "{THE STORY}", the subheadline to "{THE CUSTOMER QUOTE}", the byline to "{THE WRITER}", and the body to "{THE ARTICLE OPENING}".

Reference 6

Reference 6 example

AI Edit Master Prompt

Using the attached image as the layout reference: keep the white mobile article layout with a solid colour masthead bar at the top containing a menu icon, a wordmark and a search icon, a bold caps kicker line beneath it, a two-line headline, a short paragraph of body text with one word underlined as a link, and a product photo on a plain surface below. Replace the product with {YOUR PRODUCT}. Set the masthead to "{YOUR OUTLET}", the kicker to "{THE VERDICT LABEL}", the headline to "{THE VERDICT}", and the body to "{THE OPENING LINE}".