All archetypes

GRWM

Format
Video
Category
Screen-Native & Entertainment
Stage
TOF
Requires
Real person

What is it

A creator filming their routine — morning, work prep, skincare, getting dressed — with the product used at the point where it naturally fits. Nobody's pitching anything. You're watching someone's day and the product is just in it, which is why it gets watched all the way through.

What makes it work

  1. The routine is the content, not the wrapper

    People are watching for the routine. The product appears at the step where it belongs and gets maybe five seconds. If it dominates the video, the illusion breaks and you've made a normal ad with extra footage.

  2. Film where people actually get ready

    Bathroom mirror, bedroom, kitchen counter, desk. The sense of being let into a private space is what builds the trust, and a studio version has nothing.

  3. Show a before and an after state

    Tired to put-together, chaos to order, unfocused to on top of the day. Without a visible shift there's no reason to watch to the end.

  4. Keep it in order and keep it real-time-ish

    Step one, step two, step three, in sequence. Jumping around breaks the feeling of watching someone's actual morning.

  5. Let the sounds in

    The pump of the bottle, the tap, the click of the lid, the coffee. Real sound is half of why these are pleasant to watch, and it works with the volume off in a way narration doesn't.

Reference 1

AI Edit Master Prompt

Produce a {DURATION} vertical 9:16 UGC-style aesthetic vlog ad for {PRODUCT}.

Generate the following sequence:

The Hook (The Productivity Hack): A {USER_PERSONA} (e.g., a young corporate professional) enters a {WORKSPACE_SETTING} (e.g., a modern private office) and sets down their bag. A bold, static text overlay introduces a {PRODUCTIVITY_HACK_TITLE} (e.g., "Golden 30 min Rule that changed my life").

The Routine Setup (The Headspace): A time-stamped text overlay (e.g., "8:00 AM") appears. The {USER_PERSONA} performs aesthetic {MORNING_HABITS} (e.g., opening the blinds, sitting at a clean desk, drinking coffee) to get into the headspace for work.

The Problem/Brain Dump: The timestamp updates (e.g., "8:05 AM"). The {USER_PERSONA} begins actively typing on their computer. The overlay explains they are doing a {PRELIMINARY_TASK} (e.g., brain dumping all tasks, to-dos, and projects).

The Product Integration (The AI Solution): The timestamp advances (e.g., "8:15 AM"). The overlay explicitly introduces the {PRODUCT_CATEGORY} (e.g., personal AI assistant app). Subsequent time-stamps (e.g., "8:20 AM") detail the {PRODUCT_FEATURES} the user is engaging with (e.g., adding meetings, setting deadlines, and assigning priority levels to each item).

The Execution (The Momentum): The final timestamp appears (e.g., "8:25 AM"). The {USER_PERSONA} is shown working efficiently. The text overlay describes the {POSITIVE_OUTCOME} of the routine (e.g., starting the "flywheel effect" with a rapid round of emails and messages).

The Reveal & CTA: The {USER_PERSONA} gets up from their desk and leaves the frame, showcasing the aesthetic workspace. A final text overlay reveals the {PRODUCT_NAME}, mentions a {PROMOTIONAL_OFFER} or social proof (e.g., "tried [Product] for FREE last year & have never looked back"), and delivers a direct {CALL_TO_ACTION} (e.g., "YOU should try it too!").

Assemble: A seamless, aesthetically pleasing time-lapse or rapid-cut vlog edit. The visual focus is entirely on the user's workspace and their focused body language. Use the time-stamped text overlays as the primary narrative device to guide the viewer through the 30-minute framework without needing spoken dialogue.

Text Overlay: Clean, modern {SUBTITLE_STYLE} captions that update chronologically to act as a timeline. Ensure the {PRODUCT_NAME} and {CALL_TO_ACTION} are highly visible in the final seconds.

Audio: An upbeat, trendy, and relaxing {BACKGROUND_TRACK} (e.g., lo-fi hip hop or chill pop). No voiceover is needed; the video relies entirely on the text overlays and the mood of the music.

End Card: No dedicated static end card; the video concludes naturally on the empty workspace shot with the final CTA text overlay, encouraging the viewer to read and re-watch.

Reference 2

AI Edit Master Prompt

Produce a {DURATION} vertical 9:16 UGC-style daily routine tutorial ad for {PRODUCT}.

Generate the following sequence:

The Hook (The Routine & Promise): A {USER_PERSONA} (e.g., an athletic, fitness-conscious creator) stands in a relatable {BATHROOM_SETTING}. A bold text overlay displays the {ROUTINE_NAME} (e.g., "FULL LYMPHATIC DRAINAGE ROUTINE"). The creator speaks directly to the camera, stating that this specific morning routine is the secret to achieving a {CORE_BENEFIT} (e.g., always looking lean and depuffed).

The Manual Technique (Building Trust): The {USER_PERSONA} demonstrates manual massage techniques on different {BODY_PARTS} (e.g., rubbing neck pressure points, behind the kneecaps). They casually reference {COMMUNITY_FEEDBACK} (e.g., mentioning a comment that told them to use softer pressure) to build an authentic, conversational relationship with the viewer.

The Product Reveal (The Tool): The {USER_PERSONA} transitions to their facial routine and casually introduces the {PRODUCT_NAME} (e.g., a Boar Bristle Gua Sha). They maintain a highly authentic, unscripted tone (e.g., "I don't even know if that's the correct name, but I like using it") rather than sounding like a polished salesperson.

The Application & Target Areas: The creator demonstrates using the {PRODUCT} on specific {FACIAL_AREAS} (e.g., forehead, jawline, under-eyes). They explain that targeting these zones directly combats common {MORNING_PAIN_POINTS} (e.g., waking up puffy).

The Resolution & Dual Benefit: The {USER_PERSONA} finishes the routine and looks into the mirror/camera. They summarize the routine by emphasizing a {DUAL_BENEFIT} (e.g., "it's good for not only looks, but just the way you feel").

Assemble: A raw, authentic "Get Ready With Me" (GRWM) style edit. The vibe should be highly informal and unpolished, mimicking an influencer replying to a follower's question. Keep the cuts minimal to maintain the organic, continuous flow of a real morning routine.

Text Overlay: Use a clean, bold static text overlay for the initial {ROUTINE_NAME} to immediately hook the viewer. Include minimalistic {SUBTITLE_STYLE} captions synced with the audio for viewers watching on mute.

Audio: The crisp, unedited {ON_CAMERA_AUDIO} of the creator speaking, complete with the natural echoes and ambient sounds of a bathroom. Avoid adding background music, as silence enhances the raw, "behind-closed-doors" authenticity of the tutorial.

End Card: No dedicated static end card; the video concludes naturally on the creator's final confident pose in the mirror, encouraging the viewer to loop the video or click the link to get their own tool.

Reference 6

AI Edit Master Prompt

Produce a {DURATION} vertical 9:16 UGC-style confessional ad for {PRODUCT}.

Generate the following sequence:

The Hook (The Relatable Struggle): A {USER_PERSONA} (e.g., a woman in her 50s) films a selfie-style video in a casual {HOME_SETTING}. She introduces a relatable {PAIN_POINT} (e.g., intense 3 PM cravings, energy dips, mood swings) and mentions she's been trying to figure out the cause (e.g., perimenopause or just life).

The Education (The Underlying Cause): The {USER_PERSONA} shares what she's learned about the {PAIN_POINT}, explaining that the root cause is often {ROOT_CAUSE} (e.g., hormones affecting metabolism, cravings, mood, and sleep).

The Solution & Product Reveal: The creator introduces the {PRODUCT_NAME} (e.g., Moodi Hormone Gummies) as the perfect solution. She holds up the {PRODUCT_PACKAGING} and highlights the {KEY_INGREDIENTS} (e.g., science-backed ingredients) that target the specific {PAIN_POINTS} (e.g., support hormones, metabolism, and cravings).

The Sensory Experience & Benefits: The creator opens the {PRODUCT_PACKAGING} and shows the product to the camera. She takes a bite and raves about the {SENSORY_BENEFIT} (e.g., "taste so good," "strawberry flavor is so delicious"). She also mentions a key {CONVENIENCE_BENEFIT} (e.g., "way more fun than swallowing tablets").

The Resolution & Call to Action: The {USER_PERSONA} recommends the {PRODUCT} to others experiencing similar {PAIN_POINTS} (e.g., "navigating hormone chaos"). She ends with a relatable {SOCIAL_PROOF} statement (e.g., "My friends swear by Moodi and I trust their judgement") to build trust.

Assemble: A highly authentic, conversational "get ready with me" (GRWM) or "confessional" style edit. The pacing should feel natural and unscripted, like a friend sharing a personal recommendation. The focus is on the creator's genuine delivery and the relatable pain points.

Text Overlay: Clean, subtle {SUBTITLE_STYLE} captions synced word-for-word with the audio.

Audio: The raw, authentic {ON_CAMERA_AUDIO} of the creator speaking. No background music is needed; the focus should remain entirely on the personal story and recommendation.

End Card: No dedicated static end card; the video concludes naturally on the creator's final endorsement and a clear shot of the {PRODUCT_PACKAGING}.

Reference 7

AI Edit Master Prompt

Produce a {DURATION} vertical 9:16 UGC-style problem-solution ad for {PRODUCT}.

Generate the following sequence:

The Hook (The Pain Point): A {USER_PERSONA} (e.g., a young woman in a swimsuit) films a selfie-style video in a vibrant {AQUATIC_SETTING} (e.g., a sunny swimming pool). She immediately addresses a relatable {PAIN_POINT} (e.g., wasting money on jewelry that turns your skin green). A static text overlay at the top of the screen establishes the {CORE_THEME} (e.g., "jewelry that you can live in >>>").

The Solution & Brand Reveal: The {USER_PERSONA} introduces the {BRAND_NAME} (e.g., ATOLEA) as the perfect solution. She highlights the {CORE_BENEFIT} (e.g., waterproof jewelry you never have to take off) while visibly wearing multiple pieces of the {PRODUCT} in the water, providing immediate visual proof of the claim.

The Use Cases & Durability Claim: The creator lists relatable {LIFESTYLE_SCENARIOS} (e.g., the shower, the ocean, the gym) where the product can be worn without worry, reinforcing it with a strong {DURABILITY_CLAIM} (e.g., they won't lose their color).

The Value Proposition & Guarantees: The {USER_PERSONA} concludes the pitch by stacking irresistible {BRAND_GUARANTEES} (e.g., a lifetime guarantee and free worldwide shipping) to eliminate any final purchase hesitation.

Assemble: A continuous, single-take UGC selfie edit. The genius of this ad lies in the setting: by delivering the entire pitch about "waterproof" jewelry while actively standing in a pool wearing the product, the environment itself acts as undeniable visual proof. Keep the energy bright, authentic, and conversational.

Text Overlay: Clean, highly legible {SUBTITLE_STYLE} captions synced word-for-word with the audio. Maintain a bold, static text overlay at the top of the screen throughout the entire video to keep the overarching {CORE_THEME} top of mind.

Audio: The clear, upbeat {ON_CAMERA_AUDIO} of the creator speaking, complete with subtle, natural {AMBIENT_SOUNDS} (e.g., water rippling, outdoor breeze) to enhance the authenticity of the location. No background music is necessary.

End Card: No dedicated static end card; the video concludes naturally on the creator's final value proposition, encouraging viewers to take immediate action based on the strong guarantees.

Reference 8

AI Edit Master Prompt

Produce a {DURATION} vertical 9:16 UGC-style "first impression" review ad for {PRODUCT}.

Generate the following sequence:

The Hook (The Immediate Results): A {USER_PERSONA} (e.g., a woman in a bathrobe) films a tight selfie shot. The video starts mid-demonstration with the {PRODUCT} (e.g., an EMS wrinkle-reducing instrument) already on her face. She expresses genuine shock at the {IMMEDIATE_RESULT} (e.g., an instant brow lift), repeatedly asking the viewer to look at the difference.

The Purchase Journey & Price Point: The {USER_PERSONA} explains how she discovered the {PRODUCT_NAME} (e.g., seeing it all over TikTok). She mentions the {PRICE_POINT} (e.g., "only 20 quid") as her primary motivation for trying it, stating she had nothing to lose.

The Feature Explanation (The Technology): While continuing to demonstrate the product on her face, the {USER_PERSONA} explains the {CORE_TECHNOLOGY} (e.g., "red light EMS device"). She describes the {SENSORY_FEELING} (e.g., "little mini electric currents") and the {UNDERLYING_BENEFIT} (e.g., "stimulates collagen and helps lift").

The "Half-Face" Proof: The creator pauses the demonstration and instructs the viewer to look at her face. She highlights the stark contrast between the {TREATED_SIDE} (e.g., lifted eyebrow) and the {UNTREATED_SIDE}, reiterating that this is the result after only one use.

The Final Demo & CTA: The creator demonstrates using the {PRODUCT} on a secondary {TARGET_AREA} (e.g., the jawline or neck) to show versatility. She zooms in closely so the viewer can hear the {PRODUCT_SOUND} (e.g., the buzzing of the device) and see the physical lifting effect in real-time. She ends by asking the audience to comment if they can see the difference, driving engagement.

Assemble: A highly energetic, single-take, unfiltered "reaction" style edit. The ad relies on the creator's genuine shock and the visual "half-face" demonstration to prove the product's effectiveness. Keep the camera work raw and handheld to emphasize authenticity.

Text Overlay: Clean, easy-to-read {SUBTITLE_STYLE} captions synced word-for-word with the audio. Use a simple, static text overlay at the top of the screen to identify the {PRODUCT_NAME}.

Audio: The raw, authentic {ON_CAMERA_AUDIO} of the creator speaking. Ensure the buzzing sound of the device is audible to add an ASMR element and prove the device is working. No background music is needed; it would detract from the authentic "review" feel.

End Card: No dedicated static end card; the video concludes naturally with the creator continuing the demonstration, encouraging the viewer to re-watch the results.

Reference 9

AI Edit Master Prompt

Produce a {DURATION} vertical 9:16 UGC-style multi-creator compilation ad for {PRODUCT}.

Generate the following sequence:

The Hook (The Shock & Awe): A {USER_PERSONA_1} (e.g., a woman with bright red hair) films a selfie, demonstrating the {PRODUCT_NAME} (e.g., a black instant facelift massager) on her jawline. She makes a shocked expression, expressing disbelief at the {IMMEDIATE_RESULT} (e.g., a lifted jawline) and asking the viewer if they can see the difference between the two sides of her face. A bold text overlay reads, "INSTANT FACELIFT MASSAGER! 😍".

The Routine & Versatility: The video cuts to a {USER_PERSONA_2} (e.g., a woman in a pink tank top) demonstrating a different use case. She explains her {USAGE_ROUTINE} (e.g., 4 to 5 minutes a day, 4 times a week) and demonstrates the {PRODUCT_FEATURE} (e.g., the green light setting for the cheek area). She also highlights the noticeable difference in her skin.

The Multi-Benefit Breakdown: A {USER_PERSONA_3} (e.g., a blonde woman with a pink headband) breaks down the {PRODUCT_SETTINGS}. She explains the {BENEFIT_1} of the green light (e.g., clears pores, stops breakouts) and the {BENEFIT_2} of the red light (e.g., anti-aging). She performs a quick "half-face" demonstration to show the instant lift, marveling at the speed of the result (e.g., "not even 10 seconds").

The Long-Term Testimonial: The final cut shows a {USER_PERSONA_4} (e.g., a woman with under-eye patches) using a different {PRODUCT_FEATURE} (e.g., the blue light setting). A text overlay introduces the device's name (e.g., "MicroGlow Handset"). She compares the experience to a well-known {BEAUTY_TREATMENT} (e.g., gua sha) and praises its ability to promote {ADDITIONAL_BENEFIT} (e.g., lymphatic drainage).

The Resolution & Anticipation: The {USER_PERSONA_4} concludes her segment by stating she's "honestly addicted" to the device and promises a future update, leaving the viewer anticipating long-term results.

Assemble: A fast-paced, high-energy compilation edit. The ad's power comes from the sheer volume of social proof; multiple different creators, all experiencing shock and delight at the product's instant results. Keep the cuts quick and ensure the buzzing sound of the massager is prominent in every clip to reinforce that the device is actively working.

Text Overlay: Use a prominent, static text overlay (e.g., "INSTANT FACELIFT MASSAGER! 😍") throughout the entire video to maintain focus on the core benefit. Add a specific text graphic (e.g., "MicroGlow Handset BLUE LIGHT THERAPY") during the final segment to introduce the specific product name and feature. Do not use full subtitles; let the creators' enthusiasm speak for itself.

Audio: The raw, authentic {ON_CAMERA_AUDIO} of each creator speaking, combined with the loud, ASMR-like buzzing sound of the massager in each clip. No background music is needed; the fast pacing and buzzing create enough auditory energy.

End Card: No dedicated static end card; the video concludes naturally on the final creator's endorsement, encouraging the viewer to buy the product to see the results for themselves.

Reference 10

AI Edit Master Prompt

Produce a {DURATION} vertical 9:16 UGC-style try-on ad for {PRODUCT}.

Generate the following sequence:

The Hook (The Authentic Reaction): A {USER_PERSONA} (e.g., a fashion-conscious young woman) films a full-body shot in a bright {HOME_SETTING} wearing the {PRODUCT} (e.g., a vibrant bikini). They express extreme, genuine shock at the {CORE_BENEFIT} (e.g., the incredibly flattering fit), using phrases like "I'm speechless."

The Styling Demo (Versatility): The {USER_PERSONA} introduces a complementary {ACCESSORY} (e.g., a matching sarong). They perform a quick on-camera styling session, demonstrating {MULTIPLE_USE_CASES} (e.g., wearing it as a full wrap versus a cinched mini cover-up) to show product versatility.

The Feature Breakdown (The Justification): While modeling the complete outfit, the creator lists the specific {PRODUCT_ATTRIBUTES} that justify their obsession (e.g., the quality, the fit, the color, and the fabric).

The Urgent CTA: The {USER_PERSONA} frames the video as a "sign" for the viewer. They deliver a high-energy, direct {CALL_TO_ACTION} (e.g., "Run to [Brand Name] now!") while gesturing enthusiastically.

Assemble: A high-energy, single-take style try-on edit. The pacing relies entirely on the creator's infectious enthusiasm and continuous movement. The raw, unfiltered reaction to how the product looks on their own body serves as the ultimate social proof.

Text Overlay: Clean, minimalistic {SUBTITLE_STYLE} captions synced word-for-word with the audio. Avoid heavy graphics that obscure the product demonstration.

Audio: The energetic, authentic {ON_CAMERA_AUDIO} of the creator. Layer a subtle, upbeat {LIFESTYLE_SOUND_BED} (e.g., a trendy pop instrumental) underneath to match the high energy of the visual performance.

End Card: No dedicated static end card; the video concludes naturally on the creator's urgent verbal call to action to drive immediate clicks.